Service Management For Tourism Hospitality-Myassignmenthelp.Com

Question: What Is The Service Management For Tourism Hospitality? Answer: Introduction The key purpose and objective of developing this paper is to have an understanding of the service sector by the means of hospitality industry. The report will present the service function of a hotel chin which has its global presence. The report will also throw lights upon the strategic service vision through Hesketts model and helps in understanding the services of the organisation through servicescape framework. These are also several issues and challenges which are faced by the hospitality industry in present time. The paper will provide a good understanding of some of the key issues and the way they can be managed and the gap between the customers need and services offered can be bridge. Organisation Overview Hotel magnificent is a recognized hotel chain which has its number of chains across the world. The hotel is primarily situated in Australia and was established in the year 2003. Hospitality industry offers enormous services to the individuals that comprises of services such as lodging, transportation, kitchen facilities, basic guests services, event facilities, restaurants, conference and child care facilities, day spa, etc. All such services are offered by the hotel chains across the globe. There are both core and peripheral services that are offered by the hotel chain. The core services of hotel magnificent are the basic services or the central services offered to the customers. There are various core services which are offered by hotel magnificent such as providing the customers with lodging, large and small suites, quality beds, fridge, kitchen facilities, dresser, flat screen television, en-suite bathrooms, upholstered chairs, couches and food and beverages (Shaw, Bailey and Wil liams, 2011). All these are the main service which hotel magnificent is rich in and gains huge satisfaction of the customers. The second are the peripheral services that are the additional services which are offered to the customers. These services comprises of things such as the spa facilities, space for conferences, functions, business meetings and other events. The other peripheral services are the childcare facilities, swimming pool, courts for basketball, tennis, restaurants, gymnasium and other related services. These are the services which are usually paid in nature and are offered in a tailored and customized way (Orfila-Sintes and Mattsson, 2009). Proposed Servicescape The Servicescape can be understood as the environment there is interaction of the consumers and the sellers and where the services are assembled. Both seller and consumer combined with the commodities that are tangible in nature which facilitates the communication and the performance of the service (Tombs and McColl-Kennedy, 2003). The three aspects of the framework comprises of ambient conditions, space/function and the artifacts, symbols and signs. In the servicescape of the hotel magnificent the ambient conditions comprises of the fascinating factors that helps in attracting the customers such as the quality of the rooms, food, the odor, ambience and the overall environment of the hotel for attracting the customers. The space/function aspect of the framework comprises of the layout of the hotel i.e. the space or particular area for business meetings and other events as well as it also comprises of the furnishings. The last and the third aspect is the artifacts, symbols and signs w hich comprises of the customized and tailored services which are offered to the customers such as some special style of decor as required, etc. (Lin and Mattila, 2010). Target market segments As per the Strategic service vision developed by Heskett, the organisations or the entrepreneurs have their key emphasis on targeting the markets through demographic as well as psychographic aspects. The model laid more focus upon the psychographic factors in the service industry for targeting the markets and the customers. Following are the key elements of the Hesketts Strategic service vision: Target Market The target customers require exclusive hospitality services that comprises of exceptional customer service. The target market can be segmented as the customer size which is based as per their annual turnover as there requires good purchasing power to spend on hotel bookings, expenses, etc. The other factors comprises of the geographic location that is the customers are domestic or international. Another factor is the lifestyle of the customers as it helps in segmenting the market on the basis of their interest and standard of living. The target customers can be segmented as the domestic visitors, international visitors, visitors for business meetings, for holiday or for any other event (Okumus, Altinay and Chathoth, 2010). Service Concept The hotel chain offers efficient customer services by having collaboration with the customers so that more improved services can be offered to them in terms of process, experience or cost. The hotel offers free wifi with good signal and wide range of other hospitality services such as transportation, food, spa, etc. which are also available in a customized way with additional features. Operating Strategy The hotel industry is a human resource intensive sector that comprises of selection of right and appropriate skill. There is a need of proper training so that there can be offered right services to the customers in the hotels. There is a need of extensive capital for offering workplaces, building hotels and acquiring the customers. The productivity is measured in terms of the feedbacks provided by the customers and the rate of customers visiting the hotel. Managing the infrastructure and building hotel chains costs includes the various other training expenses. The human resource has a good command on fetching the attention of the potential customers. The hotel and the human resource handle several financial dealings too in terms of payment collection in various modes (Heskett, 1986). Service Delivery System For effective performance and productive, it is necessary to have project management skills, process orientation capabilities and human resource management abilities as they are the key ingredients that are required for offering services to the customers. The hotel will provide its target market with wide range of services, innovative and customized services based on the individual requirements so that they can be targeted (Lee, Kim and Park, 2012). Current and future Implications In the hospitality industry there are continuous changes and modifications that occur as barricades for the continuous success of the hotel chain. There are few key issues in the industry which are also posing negative impact upon the organisation. The first and the primary issue are of sustainable development calls for the purpose of green hospitality. It is one of the most concerned operating issues (Jones, et al., 2016). Go green is presently the most widening issue which is hampering the sustainability and success of the organisations. It is essential that the hotel chains must recognized as environmentally profitable hotels and the practices adopted by the organisation must have high emphasis on green sustainability (Jin-zhao and Jing, 2009). The second key issue is the technological issues that comprises of issues related to guest-room innovations, interactive reservation systems and yield management. The hotel chain if not able to comply with these technological innovations th en they lose their competitive advantages and it negatively impacts the future growth and sustainability of the organisation (Rajko, 2015). The third issue is labour shortage as it is one of the issues that are faced by almost all the organisations in the hospitality industry. The expansion if the hotels and hospitality sector is now not restricted by capital but by the availability of the human resources (Witts, 2016). As a service industry, entire work is depended upon the availability of the labour and the shortage of labour is a big issue and barricade for the success of the organisations (Boella and Goss-Turne, 2013). There are continuous initiatives adopted by the industry to sustain these issues and achieve future developments. Some of the innovative steps and initiatives consist of activities such as modifications and restructuring of the business operations so that there is lesser or no emission of harmful gases. Another initiative is having integration and collaboration wi th other nations so that the issue of shortage of labour can be managed by having more number of efficient supplies of labour. Another major practices adopted by the hospitality industry is of incorporating new and innovative management so that from technological point of view, the industry does not remained backward and can manage the human resource as well as all the other services through innovative and pioneering management practices (Jin-zhao and Jing, 2009). According to vast literature and articles which highlights the issues prevailing in the hospitality industry, there is a need to have more concerned focus and practices to resolve such issues so atht the industry can attain sustainable growth and expansion. Service Concept To enhance the satisfaction of the target market and to bridge the gap which is there in between the services offered and the demands of the customers, the hotel chain will be incorporating several new practices to have upsurge improvement in the level of services offered. From the stakeholders and customers perspective, the hotel will offer more of customized and tailored services to the customers so atht they can have a better experience in terms of satisfaction of their needs. Other ways for bridging the gap is to offer more personalized attention and quality services so that the target customers can be retained as the hotel chain can earn the competitive benefit. There will be increased use of technology which can ease the process of reservations, payment and other amenities. The primary aim and objective of the hotel chain will be offering the supreme and quality services to the customers by offering both core and peripheral services in the most efficient manner. Conclusion From this report, it can be concluded that the service sector is expanding with an increasing arte and the services demanded by the customers are more customised. The hospitality industry is one of the fastest growing industries but there are still some sort of issues that are prevailing in the industry and are required to get managed with utmost effectiveness and efficiency. From the strategic service vision, there has been achieved good understanding of the target market, operating strategy, and service concept and service delivery system. Thus, from the report, it can be started that with more initiatives the issues can be resolved as well as by offering technologically sound, innovative and customized services to the consumers the gap can be bridged which is there between the needs of the consumers and the services offered by the organisations. 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